User Experience for Non-Crypto Users

Gonana's commitment to accessibility is reflected in every aspect of the user experience. Account creation is streamlined with one-tap email or phone sign-up, and embedded wallets with social recovery eliminate the need for users to manage private keys or seed phrases. Gas abstraction means the platform covers transaction fees in supported regions, with costs recovered through settlement fees, so users never need to acquire native blockchain tokens to transact. Fiat-first flows allow users to browse, purchase, and sell without ever touching cryptocurrency, with an optional toggle to enable crypto features for advanced users.

The interface uses plain-language tooltips, region-specific languages, and accessibility modes compliant with WCAG standards to ensure usability for people with disabilities and varying levels of digital literacy. Educational content, video tutorials, and in-app guidance help users understand concepts like escrow, staking, and liquidity provision without requiring prior blockchain knowledge. This focus on simplicity and inclusivity is critical to Gonana's mission of empowering commodity traders worldwide, many of whom operate in rural areas with limited access to technology and education.